Is the Economy Slowing Your Practice Down -- Or Are You Letting It?

On-Demand

With the economy feeling tighter, many medspa owners are wondering how to keep growing without throwing more money at ads. This session delivers a clear, practical playbook for doing exactly that.

Patients haven’t stopped spending on aesthetics and wellness — they’re just being more intentional about who they choose. The medspas winning right now are the ones that are visible, trusted, and connected to their community. In this session, Lori Werner, founder of Medical Marketing Whiz will walk through the 5-pillar Owned Marketing framework for medspas without increasing ad spend — including SEO, AI search, reviews, email marketing, memberships, events, and retention strategies that create predictable monthly income.

Attendees will walk away with:

A clear picture of what’s actually happening in the aesthetics market right now

A step-by-step 30-day review campaign they can launch immediately

How to show up in AI-powered search tools like ChatGPT, Claude, and Google AI Overviews

How to turn email marketing and in-practice events into direct revenue generators

Membership and retention strategies that create predictable income regardless of what the economy does

Lori Werner

Founder, Medical Marketing Whiz