Why AI Isn't Recommending Your Aesthetics Practice — And How to Fix It

On-Demand

The way patients find aesthetics providers has changed dramatically. More and more are skipping Google entirely and asking ChatGPT, Claude, and Google AI Overviews to recommend a clinic — and those tools only surface a handful of practices. In this live training, medical marketing expert Lori Werner of Medical Marketing Whiz breaks down exactly what AI tools look for before recommending a practice, which pages your website needs to have, and a practical plan to start showing up in AI search results — without rebuilding your entire site overnight.

Here’s what you’ll walk away with:

A clear understanding of how patient search behavior has shifted in the last 12 months

What AEO (Answer Engine Optimization) is and why it matters more than traditional SEO right now

The specific trust signals AI tools look for before recommending a practice

The exact website pages that make the biggest difference

A 90-day plan to move from invisible to recommended

Lori Werner

Founder, Medical Marketing Whiz